Primer Red Chalk Paint by Annie Sloan at De Ferrari Home—your Canadian Flagship Shop. Primer Red is a rich, earthy terracotta inspired by traditional Italian and French furniture, perfect for bold furniture, cabinetry, and home décor accents.
Primer Red is a dark red Chalk Paint™ colour found in practically every culture, appearing in everything from Venetian palaces to Vietnamese temples, where red earths were plentiful and relatively easy to come by. Use it for rustic pieces or as a base for sophisticated colours like Château Grey or Versailles. It also works beautifully under gilding.
Goes well with Paris Grey, Old Ochre, Antoinette, Duck Egg Blue, Emile
Why Choose Primer Red Chalk Paint by Annie Sloan?
Deep, warm terracotta red for classic and rustic looks
Ideal for Mediterranean, French country, or eclectic interiors
Annie Sloan quality: low-VOC, eco-friendly, and easy to use
No sanding or priming required
Suitable for wood, metal, laminate, and more
Shop Primer Red Chalk Paint in Canada
Order Primer Red Chalk Paint by Annie Sloan online from De Ferrari Home for fast Canada-wide shipping or local pickup in Wyebridge, ON. As a Flagship Shop, we offer expert advice, Annie Sloan workshops, and all the supplies you need for your next DIY project.
Popular Uses
Refinishing and accenting furniture
Kitchen and dining room makeovers
Home décor crafts and upcycling
Restoration and creative projects
Why Buy from De Ferrari Home?
Official Canadian Annie Sloan Flagship Shop
Personalized support and paint consultations
Exclusive Annie Sloan workshops and inspiration
Fast shipping across Canada and local pickup
Bring warmth and character with Primer Red Chalk Paint by Annie Sloan—shop now at De Ferrari Home, your trusted Canadian Flagship Shop.
Available in 120ml and 1 litre tins. 1 litre is enough to cover approximately 13 square metres.
After painting, seal indoor furniture with Chalk Paint® Wax. On floors, seal with Chalk Paint® Lacquer. Take a look at our Techniques & Tips section for more ideas and inspiration to help you get started.
Struggling to choose a colour? The Chalk Paint Colour Card uses real paint swatches to give you an accurate colour sample.
Please note that colours shown here will vary depending on screen settings. We cannot guarantee that paint colours will exactly match the colour you see on screen. If you are in doubt, please order a colour card or sample pot first.
